National Media Project

Noor Al-Mamlaka

An integrated media and marketing project aiming to showcase Saudi Arabia to the world in a modern, impactful manner.

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Project Vision

A Story of Deep Roots and Renewable Ambition

Noor Al-Mamlaka aims to present Saudi Arabia to the world as a homeland with deep roots and unlimited ambitions.

Vision
A Story of Deep Roots and Renewable Ambition
Sustainability Pillars

Strategic Business Model

We rely on fundamental pillars that support the sustainability and achieve the desired impact.

01 • The Idea

The World Tells the Story

Instead of talking about ourselves, we let the world tell our story authentically.

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02 • The Message

Our Message

To highlight the Kingdom to the world through honest and impactful content.

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03 • The Vision

Our Ambition Horizon

Strategic leadership as the most prominent national media promotional project.

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Strategic Goals

Main Project Goals

Enhance Mental Image 01

Enhance Mental Image

Enhancing the Kingdom's mental image locally and globally through inspiring creative content.

Vision 2030 Goals 02

Vision 2030 Goals

Working to achieve the Kingdom's Vision goals by highlighting transformation and development.

Promote Cities & Destinations 03

Promote Cities & Destinations

Highlighting the beauty and diversity of tourist destinations in the Kingdom and its cultural heritage.

Build Sustainable Media Impact 04

Build Sustainable Media Impact

Creating a sustainable impact that remains in memory and is passed on to generations.

What Do We Tell?

Media Content Pillars

Through Noor Al-Mamlaka, we focus on producing creative content covering all developmental and tourism aspects in the Kingdom.

01 The story of the Saudi human, national transformation, and Vision 2030
02 The story of Saudi cities, cultural diversity, and heritage
03 The story of innovation, tourism, sports, and investment opportunities
المستقبل والابتكار Future & Innovation
الأصالة والتراث Authenticity & Heritage

Partners in Success

We take pride in partnering with elite establishments to offer exceptional experiences and exclusive discounts.

ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
ماكدونالدز

ماكدونالدز

Riyadh
ستاربكس

ستاربكس

Riyadh
البيك

البيك

Jeddah
Call to Action

Be Part of Noor Al-Mamlaka Success Story

We welcome creators and partners to highlight the heritage and history of the Kingdom.

Join Us